De bono serious creativity book

He is the inventor of the phrase lateral thinking which is now in the oxford english dictionary. Lynda curtin, creative thinking solutions with lateral. He shows how creativity is a learnable skill one that everyone can use to improve their. As many of you know, i developed an enhanced method of group creativity think brainstorming called infinite ideas for more information, visit ach. Reliable information about the coronavirus covid19 is available from the world health organization current situation, international travel. As i shall try to demonstrate later, creativity is an unnatural process. Everyone knows that creativity has to be fun, lively, and crazy so how can we have serious creativity. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. This fundamental book on deliberate creative thinking shows you how creativity. Fortune, april 28, 2014 featured an article describing how an ibm fellow and chief scientist used six thinking hats as a method to corral an unwieldy team of more than 200 of the brightest scientists. He shows how creativity is a learnable skill one that everyone can use to improve their performance. To ask other readers questions about serious creativity, please sign up. In 1967 he invented the world famous lateral thinking technique.

The logic of creativity in 1969 1 wrote a book called the mechanism of mind. Serious creativity, using the power of lateral thinking to. Book lynda curtin to powerup your negotiation skills. However, serious creativity is a more elaborated study of lateral thinking in its broadest and most practical dimensions. He is a proponent of the direct teaching of thinking as a skill. They were at eight different ibm labs, two government.

His lateral thinking tools are based directly on how the brain functions as a selforganizing information system. If you want to be the best, focus on your most valuable. The following are some of the key takeaways from the book. Great to read this book again as was always an advocate of debono.

Using the power of lateral thinking to create new ideas. If you use this form, we will only use your name and email address to reply to your request. Serious creativity, using the power of lateral thinking. I was especialy impressed with his explanations of the creative pause, focus, and how to come up with alternatives. Serious creativity is a fundamental book on deliberate creative thinking from a worldrenowned expert in the field and the inventor of the systematic process of lateral. He has dedicated his life to help people from around the world improve their thinking abilities and creativity skills. Download for offline reading, highlight, bookmark or take notes while you read serious creativity. How to be creative under pressure and turn ideas into action.

I have read most of his books, and seen him speak at the international conferences on thinking. It is about changing concepts and perceptions so that rather than trying to do the same think harder or better you change your thought path to one of achieving the same goal. Fortune, april 28, 2014 featured an article describing how an ibm fellow and chief scientist used six thinking. Used correctly, creative thinking can save companies millions of dollars as the best and cheapest way to get added value out of existing resources and assets. Using the power of lateral thinking to create new ideas book online at best prices in india on. Serious creativity is a fundamental book on deliberate creative thinking from a worldrenowned expert in the field and the inventor of the systematic process of lateral thinking. I introduced the new term serious creativity in my book serious creativity harperbusiness, new york, 1992 in order to make a distinction between formal creative. Formal creative tools are based on the logic of selforganising patterning systems. Further reproduction prohibited without permission. If you want to subscribe to updates then please follow this link.